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What is JAM?
The Jersey Arts Marketers (JAM) are a consortium of arts marketing professionals that work cooperatively toward increasing the awareness of and participation in the arts in New Jersey. Formed through an initiative by the New Jersey State Council on the Arts (NJSCA), each regional JAM group (North, Central and South) meets quarterly to address common issues, foster professional development, and coordinate a number of on-going cooperative marketing programs. Each regional group is led by a chairperson who, working in tandem with the Discover Jersey Arts (DJA) staff, strives to develop DJA as a statewide resource for both the cultual community and its patrons. Participation in JAM is free and open to marketing, promotions and public relations representatives from all New Jersey-based, nonprofit cultural organizations.
Programs and Iniatives
JAM coordinates a number of cooperative marketing initiatives aimed at increasing arts participation including its cooperative advertising program, cooperative patron database, universal gift card program and 2-for1 email marketing campaigns. For a complete list and explanation of the current programs available please click here.
Meetings
JAM meetings are held quarterly in each of the three regions of the state and are hosted by participating JAM member organizations. Business meetings normally take place from 10:00am - 12:30pm and will often include a workshop or guest speaker on a marketing related topic.

In addition to its regular meeting schedule, JAM coordinates annual Media Roundtable events in both North and South Jersey. These day-long events begin with a morning "media panel" comprised of representatives from the regional press there to share information on how arts organizations can more effectively gain media coverage. The afternoon features a networking lunch followed by a series of professional development workshops and peer-to-peer panel discussions. Information on the Media Roundtables will be listed below once announced.

There is no fee for attending regular JAM meetings, however please RSVP so the host venue can plan accordingly. There is a small registration fee for attending the Media Roundtable events.
JAM 2009 Meeting Schedule
Stay tuned for the announcement of the 2009 meeting schedule.
JAM North: Mark Albin (The Newark Museum), Chair


   
JAM Central: Kelly Ryman (George Street Playhouse), Chair


   
JAM South: Janet Peterson (Wheaton Arts & Cultural Center), Chair


   

For general JAM inquiries contact Cynthia Barthole
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