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9th Annual Southern Regional

The 9th Annual Southern Regional Media Roundtable event was a great success! Thank you to all the attendees,
presenters and panelists.

Wheaton Arts & Cultural Center | Millville, NJ
September 18, 2008 | 9:00am - 3:30pm

For eight years running, the Jersey Arts Marketers Media Roundtables have enabled New Jersey arts professionals and members of the media to build stronger, more effective relationships and discuss the latest arts marketing techniques and technologies.

This September the 9th Annual Southern Regional Media Roundtable will feature a keynote address by John Seitter, President of South Jersey Tourism Corporation, a panel discussion and Q&A with top regional media professionals, and a full afternoon of professional development workshops addressing some of today’s most pressing arts marketing topics. Space is limited so don't miss out! Register today to ensure your place in the workshops of your choice.


REGISTRATION
9:00am - 10:00am
Continental breakfast will be served.

9:15am - 9:45am (Optional) Writing for Traditional and New Media
Get the best media coverage you can for your organization. Learn the basics for the different writing styles needed for the varied media outlets now available to you for promoting your organization -- Press Releases, Fact Sheets, Media Advisories, PSA's, Calendar Listings, Story Pitches, Website Copy, Blogs, and more.
Presented by: Zoe Klein, Associate Account Executive, The Star Group


MEDIA PANEL
10:00am - 12:00pm
John Seitter

Moderator: John Seitter
John Seitter is President of South Jersey Tourism Corporation and Executive Director of the Delaware River Region Tourism Council. In this capacity, he is working to identify develop and market the heritage, cultural, entertainment and eco-tourism assets in the region into itineraries that will bring more visitors to the South Jersey area.

 
Nora Muchanic

Panelist: Nora Muchanic
Nora Muchanic joined WPVI-TV in July, 1986 as a reporter for the Action News New Jersey Bureau based in Trenton. Before this appointment, she had been a general assignment reporter for New Jersey Network News in Trenton; and prior to that she worked as a reporter for WHTM-TV in Harrisburg, PA, and for WWAC-TV in Atlantic City. Muchanic is a native of South Amboy, NJ, and received a Bachelor of Arts degree in Communication from Ramapo College of New Jersey.

 
Nick DiUlio

Panelist: Nick DiUlio
When not decrying the dangers of political apathy and artistic banality, Nick DiUlio is the managing editor of South Jersey Magazine in Marlton, where he writes about everything from the inherent virtues of gravy fries to feature profiles on some of the region's most engaging artists, personalities and current events. It remains yet to be seen what role he will play at the upcoming major party conventions this fall, but rest assured, it will be huge. 

 
Jen A. Miller

Panelist: Jen A. Miller
Jen A. Miller is a freelance writer, editor and author. From books to music to health to nutrition to travel, her work covers what people want to know and want to know now. She is skilled in taking complicated, technical information and writing about it for a general audience. She also copyedits and writes marketing materials, website text and press releases for regional hospitals and universities. Jen's articles have appeared in The New York Times, Woman's Day,The Philadelphia Inquirer, Psychology Today, US Airways Magazine, Poets & Writers, Pages, Wired.com and New Jersey Monthly, among others.

 
Mark Leiser

Panelist: Mark Leiser
Mark Leiser is editor of custom publishing for The Daily Journal in Vineland and the Atlantic County Weekly Newspaper Group, based in Hammonton. Mark began his journalism career in 1997 as a general assignment reporter with Catamaran Media, LLC in Cape May County. He has spent the past nine years with Gannett New Jersey, serving as education reporter, assistant metro editor and metro editor with The Daily Journal (1999 to 2003) and assistant metro editor at The Courier-Post in Cherry Hill (2003 to 2006).

   
Tammy Paolino

Panelist: Tammy Paolino
Tammy Paolino is features editor of the Courier-Post. She has 20 years experience covering arts and entertainment, as well as lifestyles and trends, at newspapers throughout New Jersey. Tammy is also an experienced theater critic - most notably covering McCarter Theatre in Princeton and the Princeton Shakespeare Festival for Gannett New Jersey. Tammy is also an award-winning poet, a poetry workshop leader through Teen Arts festivals throughout NJ, author of the Mama Drama blog on CourierPostOnline.com and SoJerseyMoms.com, and a former trustee of the Hunterdon Museum of Art.


LUNCH
12:00pm - 1:00pm
Lunch provided
Take advantage of this chance to network with the media and your colleagues!


WORKSHOPS (pick two)
Session 1: 1:00pm - 2:00pm
Session 2: 2:15pm - 3:15pm

Legal Issues in New Media
Learn about the legal issues associated with new media.  These sessions will focus on obtaining permission to use materials belonging to others, as well as protecting your own intellectual property.
Presented by: Tracey I. Batt, Esq., Executive Director, New Jersey Volunteer Lawyers for the Arts, Inc.

Word-of-Mouth Marketing - Creating Buzz
Make the most of your marketing dollars! These sessions will explore marketing tactics that will get people buzzing about your organization. Learn how to make your organization a topic of conversation and engage new audiences through word-of-mouth marketing techniques.
Presented by: Tom Caraccioli, Founder and President, Lions Roar Public Relations Firm

Web 2.0 - Behind the Buzz Words
With news consumption habits forever changed, IR and PR professionals need to know what products, services and tools will help them best. From Google and Technorati to Digg and Delicious, managing your company's reputation has become a dynamic proposition. Join us as we focus on the technology and tools that are affecting the communications industry. This presentation will give meaning to Web 2.0 buzzwords such as Blogs, Search Engine Optimization, Multimedia News Releases, RSS feeds, Social Bookmarking and much more.
Presented by: David Weiner, Editor, PR Newswire

Cultural Packaging to Niche Markets
It’s not just about dinner and a show! Cultural tourism can be a strong audience development asset to your organization if you know how to create packages that will appeal to your target market. These sessions will guide you through the process of developing packages that engage patrons in innovative ways and help you determine what to look for in potential tourism partners.
Presented by: Phyllis Oppenheimer, Tourism Representative, NJ Division of Travel and Tourism


CLOSING SESSION
3:20pm - 3:30pm
Stick around for an update on what's coming up in JAM.

Registration

 

While the Southern Regional Media Roundtable event is over, the Jersey Arts Marketers will be active throughout the year collaborating on a number of cooperative marketing programs.

Want to get more involved?

Check out the JAM Section of our website for a complete list of current programs available for your nonprofit organization.

Join JAM today!

Registration in JAM is free and open to all New Jersey-based nonprofit cultural organizations.

To join Click Here or email Cynthia Barthole, membership coordinator at cbarthole@jerseyarts.com.

Come out to one of our regional meetings and learn more about programs currently in development:

JAM North
Nov 12 @ The Community Theatre

JAM Central
Nov 19 @ McCarter Theatre

JAM South
Nov 6 @ Appel Farm Arts & Music

Click Here for more details.

  
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